Search engine optimization is evolving at lightning speed. We have seen that there are numerous developments in SEO over 12 months’ time. It is very much understandable that all the prominent trends of 2016 will continue and will grow in this year. There are numerous trends which are expected to take shape in 2017.
Let’s check out some of the recent trends which are likely to grow this year:
1. User intent:
There is no denying the fact that keywords are the highest important factor which is still important, typing in simple words produces simple results. Today, consumers have become very smart so they exactly know what they’re looking for, as search engines getting smarter for identifying user’s intent. Therefore, users are now entering full queries in search engines, which provide the relevant result for the users.
In 2017, brands require placing value on optimizing their digital content based on intent rather than only focus on specific keywords. For developing SEO strategy, it will be very critical to:
What are users searching for that brings them to your web page? What are the things that are questioning? Do they want your content to provide that answer?
When you gathered all the data and found areas that need work, you can easily make changes to boost ratings. Based on your research, tell the consumer story by modifying content for providing more authentic results to users.
Using a schema markup is becoming increasingly important with changing Google and user trends. It simplified for search engines to understand your site, thereby helping to ensure that it is shown correctly. The schema is also helpful when Google showed Quick Answers or a Rich Card. Google likes to show answers that help users to find what they are looking. However, this may change in the future, using the schema benefits any site owner to ensure that your site is always ready.
Moreover, since this machine learning is now Google’s third most vital ranking factor, that’s why it is important to make sure your site is easy for a machine to interpret. It becomes reality with the help of schema. So, artificial intelligence will grow in the future with the help of schema.
3. Mobile-First Approach by Google:
Google is also rolling out a mobile-first index which ranks search listings for a given specific term based on the mobile version of a webpage. This ranking system is in place even for those conducting searches for PC desktop computers, which means that it’s increasingly important for you to create web content which not only the web but also mobile-friendly.
4. Accelerated Mobile Pages:
Google’s new AMP Project have great potential to prove helpful for showing optimized content to mobile users at lightning speeds. An open-source project, AMP depend on specialized HTML files which are not designed to load at least four times faster than standard web pages. Although, this kind of coding very unlikely to have any direct effect on search result rankings, faster-loading pages are always getting more clicks and impressions.
5. Cross and Multi-channel marketing:
Cross-channel and multi-channel marketing looks similar, but they are very different from each other. Multi-channel means establishing your presence on more than one platform, and cross-platform means that you are using various to market your product in a unified way. For example, if users are browsing products on a mobile app, but don’t want to buy, then can send targeted ads based on their searches then you can provoke them by using email or social media.
However, multi-channel marketing is nothing new, but an extension of marketing is certainly an extension of it. The focus of cross-channel marketing is to create a consistent brand presence across multiple channels which helps users to move seamlessly across devices and platforms.
6. More authentic information about voice search:
Voice search has been an ongoing project in the tech industry for a few years now. Currently, it has become one of the fastest-growing and most used search options. The appeal is undeniable. It’s hands-free, fast, and futuristic. Today there is no denying that voice search is one of the biggest trends of the digital age. We are expecting large numbers of changes happen to Siri, Google Now and Cortana, you will get more accurate and highly authentic result, so every site owners carefully examines voice innovation and think about text-based queries in 2017.
7. Engagement Metrics:
In the recent time, user-driven metrics are increasingly important in securing high Google rankings. This means that tracking engagement metrics and improving the overall user experience are becoming more important to high search rankings. In this current year, keeping website visitors engaged and encouraged them to visit repeatedly will is certainly a prime factor in the ranking algorithms.
The year 2017 will surely bring plenty of changes in the search engine world. Moreover, users are becoming increasingly engaged with the content they consume. It is vital to Hire SEO Expert to have knowledge about all the upcoming trends to take on future challenges produced by Google.