Digital Marketing Executive

Responsibilities

• Oversee media advertising campaigns on Google, LinkedIn, Facebook, etc.
• Own the creation of landing pages and other conversion opportunities
• Work with the sales team on lead qualification, marketing-to-sales handoff processes, etc.
• Understand business objectives and revenue goals, as part of the strategy development process.
• Oversee email marketing and lead nurturing efforts – generate leads as agreed with the manager
• Working with Product Marketing to create drip campaigns
• Own the use of our marketing technology platforms; Plan and run conversion testing and other experiments Develop and execute an ongoing content promotion strategy
• Act as our community manager on our social media accounts
• Report on key results and other predetermined KPIs regularly, such as website traffic, lead generation, revenue attribution, and so forth
• Proactively stay on top of digital marketing trends and news, to inform future growth strategies and opportunities
• Act as the owner of our website performance & uptime, with a focus on optimizing for search and user experience Reporting on the overall SEO health of web properties and rolling up SEO reports for analysis. Troubleshoot SEO & propose resolutions
• Analyzing website strategies and translating qualitative data into recommendations and tactics for revising the strategies
• Maintaining Blogs, Forums & other web properties

Required Skills

• 2-3 years of experience in marketing with a strong understanding of B2B digital branding and marketing practices
• Comfortable working in a fast-paced, deadline-driven environment.
• Self-directing and agile, able to quickly pivot strategies, as needed.
• Experience with marketing automation, email marketing, and other related platforms.
• Passionate, creative thinker with exceptional analytical skills.
• Team player with superb collaboration and communication skills.
• Has a pulse of what is happening in digital marketing, with an insatiable hunger for learning.
• Ability to be very hands-on” and comfortable taking direct responsibility for positive deliverable

Interested candidates can send CVs to career@siyainfo.com  with Current CTC, Expected CTC, and Notice Period.